Every time an advert quotes a really good price you often see the tag “New customers only” Our initial euphoria is soon dampened by the thought so what happens to us when we become old customers? The answer is obvious…
Category: Growth & Tech
Where’s the transparency with Social Media
Where’s the transparency? Forget Cambridge Analytica – there is a much bigger social media scandal waiting to happen, writes Nick Lewis One cannot switch on the news these days without another high-profile social media scandal breaking. While I don’t condone…
Do you get as annoyed as I do about marketing claptrap?
Steve Pipe gets rather hot under the collar when it comes to the advice being peddled on how to market your accountancy firm Is it just me, or do you also think there’s a lot of rubbish talked about how…
Women in accountancy – Get involved NOW
Women in Accountancy aims to drag the profession into the 21st century. Here’s why, and how you can help The conference season has well and truly started, with many events being held up to the holiday season as well as,…
Mastermind groups and how they can help
Socks-Up Simon explains how you can ‘mastermind’ your way to success By now, for most people, New Year’s resolutions (and changing the world!) are a distant memory set in a time of hope and glory over the Christmas period! The…
Head in the Cloud?
Andrea Moulding explains how Cloud Accounting could impact on your client fees Every wave of new technology creates winners and losers. What separates the field is the speed taken to adapt to, and accept, the changing environment. While Cloud Accounting…
Is Open Banking an existential threat to accountants?
Ian Vickers outlines the concept of Open Banking and how it could affect you First of all, what is Open Banking? According to Richard Evans of the firm Crowe Clark Whitehill, open banking is “a software platform that allows a…
Your clients are driving App usage and usability
“We cannot become what we want to be by remaining what we are.” So said business guru Max DePree – and it’s a sentiment that’s at the heart of MyFirmsApp’s philosophy The latest research from App Annie in its ‘2017…
‘McAccounting’ really can work!
Elaine Clark explains how an accountancy franchise can be beneficial to a sole practitioner accountant If, like me, you have been glued to the BBC drama McMafia it wouldn’t have escaped your notice that the title is, of course, a…
The power of the webinar
Steve Pipe explains why webinars are the easiest and cheapest way to grow your practice In my last article I explained how you can host the right kind of seminars to win new clients (Winter 2017 issue). We looked at…